WEBSITE
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SOCIAL MEDIA
MyEggBank
Launch
When MyEggBank launched their new brand, they engaged us to design their new website, social media assets and other marketing assets. An important consideration when approaching this project was the two equally important groups to whom they speak; aspiring parents who are looking for egg donors, and egg donors. Above all, the design had to be inclusive and match the warm, sensitive approach needed for this topic.
When MyEggBank launched their new brand, they engaged us to design their new website, social media assets and other marketing assets. An important consideration when approaching this project was the two equally important groups to whom they speak; aspiring parents who are looking for egg donors, and egg donors. Above all, the design had to be inclusive and match the warm, sensitive approach needed for this topic.
Social Media
Social Media
Website
The two primary personas visiting myeggbank.com are either aspiring parents or potential egg donors. Because these are two distinct user journeys, we made the navigation for these two paths prominent by creating boxes in the desktop and tablet versions and tabs in the mobile version.
Scroll the screen below to see the full page.
Website
The two primary visitors to myeggbank.com are either aspiring parents or potential egg donors. To make it easier for them to find the information they need, our suggestion was to create boxes in the desktop and tablet versions and tabs in the mobile version that would quickly direct users to the pages they needed.
Above: The tabs quickly direct users to the content they need.
Website
The two primary visitors to myeggbank.com are either aspiring parents or potential egg donors. To make it easier for them to find the information they need, our suggestion was to create boxes in the desktop and tablet versions and tabs in the mobile version that would quickly direct them.
Social Media
Social Media
Above: The tabs quickly direct users to the content they need.
Website
The two primary visitors to myeggbank.com are either aspiring parents or potential egg donors. To make it easier for them to find the information they need, our suggestion was to create boxes in the desktop and tablet versions and tabs in the mobile version that would quickly direct users to the pages they needed.
Social Media